Dryer vs Washer and dryer Who is the mainstream of family life in the future?

Jul 25,2022

Under the trend of consumption upgrading, the domestic home appliance market is developing toward high-end, and the post-90s and Generation Z have become the main consumer, and home appliances that can improve the quality of life are being chosen by more and more consumers. From the perspective of consumer demand, consumers have higher requirements for clothing washing and care, and are more willing to pay for comfort and health. Traditional clothes drying has many limitations such as weather and space, and clothes dryers can solve these pain points well.

According to the "Living and Home Comfort Survey" initiated by the State Grid, clothes dryers have become the top 5 household appliances in people's minds to improve family comfort. During the 618 period this year, Owei Cloud network data show that the sales and sales of clothes dryers in the offline market increased by 8.84% and 16.43%, respectively, which has become one of the three must-choose sets for young people to improve the quality of life.

As the saying goes, "Specialize." In the context of the overall decline of washing machines, clothes dryers have become "the hope of the whole village." In 2022, online retail sales reached 2.36 billion yuan, up 26.52% year-on-year, while offline retail sales reached 2.277 billion yuan, up 3.07% year-on-year; The retail volume of washing and drying sets in the online market was 447,700 units, an increase of 14.61%. Because the independent clothes dryer is superior to the washing and drying machine in drying performance, and the functions of intelligent regulation, healthy cleaning, classification and drying can better care for clothes, it is more welcomed and favored by the market when the consumer budget and family space are met.